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Mathias Deppe
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The 3-Tool "Easiest Funnel" Playbook (Forento + SendFox + TidyCall)

Written by Mathias Deppe / 27.10.2025 /

The 7-Step Method (The Funnel in Minutes)

 

  1. Define a Simple, Attainable Goal. Don't boil the ocean. Start with something specific like, "get three leads a week". This transforms a vague ambition into a real target.

  2. Create One Laser-Focused Lead Magnet. Find the one most urgent problem your audience has and create a simple, actionable solution. A fill-in-the-blank PDF is perfect.

  3. Build Your 1-Page Landing Site. Use a simple drag-and-drop builder like Forento. Don't overthink it; a single page is enough. The headline must be unmistakable and speak directly to the visitor's core problem.

  4. Embed Your Email Capture Form. Use SendFox to create a simple form and embed it on your Forento page with its HTML code. This is the bridge between interest and action.

  5. Set Up Your "Deliver & Nurture" Sequence. This is also in SendFox. Create an email sequence that once:

    • Email 1: Delivers the lead magnet immediately (make sure it's GDPR-compliant).

    • Email 2-4: A simple nurture sequence. Do not email more than twice a week. Write like you're talking to a friend , share stories , and ask for responses to start a dialogue.

  6. Add Your Frictionless Booking Link. Create a meeting type in TidyCall and add the link to your email signature. This eliminates the back-and-forth ping-pong of scheduling.

  7. Track Only 3 Metrics. Forget vanity metrics. To know if this is working, you only need to track:

    1. Number of lead magnet downloads.

    2. Number of calls booked.

    3. Number of sales closed.

 

Evidence: The 3-Tool Stack

 

This isn't about a complex tech stack. It's about three tools that work together perfectly. The more tools you add, the more points of failure you introduce.

Tool Purpose in Funnel Key Feature(s) Pricing
Forento 1. Landing Page, Lead Magnet Download, Product Hosting

Drag-and-drop builder. Fair pricing.

40 $/ month

SendFox 2. Email Automation

Simple forms & "set it and forget it" sequences.

 

50 $ Lifetimedeal

TidyCall 3. Call Scheduling

Frictionless booking link. Automated reminders to reduce no-shows.

30 $ Lifetimedeal

 

FAQ (Common Pitfalls & Questions)

 

Q: Why not use an all-in-one tool?

A: Many get caught in the "machinery". Adding more tools and features introduces more points of failure and steep learning curves. This 3-tool stack strips away everything non-essential.

 

Q: What's the biggest mistake I can make setting this up?

A: Two big ones:

  1. Overcomplicating it. Resist the urge to add unnecessary steps.

  2. Forgetting to sync TidyCall with your real calendar. This is a common pitfall that leads to double bookings and missed appointments.

Q: How often should I really email my list?

A: No more than twice a week. When you send fewer emails, each one gains weight. Focus on generosity and value, not just pushing products.

 

Q: What if my funnel stops working and leads dry up?

A: First, don't fix what isn't broken. But if your leads dry up, it's a signal to refine. The solution is often to develop several lead magnets tailored to different segments of your audience.

 

Q: Is this really enough? It feels too simple.

A: That's the entire point. Simplicity is a strategic advantage. This system is so intuitive that even a total beginner can succeed. Action breeds confidence, and this funnel lets you act.

 

 

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Category: Business

Tags: funnel, marketing, sales

Mathias Deppe
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